In a significant step toward environmental sustainability, Tetra Pak Pakistan Limited has partnered with Bulleh Shah Packaging (Pvt.) Ltd. to strengthen the recycling of used beverage cartons (UBCs) across Pakistan. This collaboration aims to develop a robust circular economy model, reducing waste and promoting responsible consumption nationwide.
Under the agreement, Bulleh Shah Packaging will expand its capacity to collect, process, and recycle UBCs sourced from urban centers, schools, retail outlets, and recycling partners. Tetra Pak will provide technical support and global best practices to ensure the recycling processes align with international standards for safety, efficiency, and environmental compliance.
The initiative is expected to significantly increase the recycling rate of Tetra Pak cartons in Pakistan, many of which currently end up in landfills due to weak collection systems and limited public awareness. Through this partnership, the companies aim to promote awareness campaigns, recycling incentives, and waste segregation programs to encourage more sustainable behavior among consumers and businesses.
Both organizations also plan to work with the government and NGOs to build a structured UBC collection ecosystem, including reverse logistics, waste picker training, and sorting facilities. Recycled materials will be used to manufacture products like paperboard, packaging, and school supplies.
This move is aligned with Tetra Pak’s global commitment to make all packaging recyclable or reusable by 2030 and reflects growing corporate interest in supporting Pakistan’s environmental goals. It also supports the Government of Pakistan’s Clean Green Initiative, which prioritizes solid waste management and recycling efforts.
Environmental experts have welcomed the partnership as a milestone for Pakistan’s recycling sector, noting that it may pave the way for future collaborations between multinational firms and local recyclers.
sustainable packaging, waste management Pakistan, corporate environmental partnership
