Temu, a rapidly growing e-commerce platform, is under intense scrutiny in Pakistan for alleged tax evasion, predatory pricing practices, and misleading advertisements. Regulatory authorities have flagged the company for not paying the appropriate duties and taxes while offering products at unsustainably low prices, severely disrupting local markets.
The Competition Commission of Pakistan (CCP) is currently investigating Temu’s pricing tactics, which may violate fair competition laws and hurt local businesses. Moreover, the Federal Board of Revenue (FBR) has raised concerns regarding the platform’s tax compliance, particularly its practices that allow it to bypass import duties under deceptive labeling.
Adding to the controversy, the platform’s advertising claims have come under fire for misleading consumers about product quality, discounts, and delivery times. This has led to growing calls for stricter regulations on international e-commerce platforms operating in Pakistan.
Authorities have hinted at possible penalties and policy reforms to ensure a level playing field for domestic and international players in the online retail sector.
Temu is under investigation in Pakistan for allegedly evading taxes, using predatory pricing to undercut local sellers, and publishing misleading ads. Regulatory bodies are cracking down on these practices to protect local businesses and enforce fair market standards in the country’s growing e-commerce sector.
Temu Pakistan, tax evasion, predatory pricing
